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Split Testing & the HelloBar

I’ve been using the HelloBar now for a couple months on both my clients sites and my own with great success. If you haven’t heard of it HelloBar is a simple web app that allows you to display a low profile bar on the top of your website (like the one on the top of this website). You can use this area to display small messages to push people to different areas or offers on your site.

I’ve never been one to overplan my marketing messages or copy, preferring instead to throw things against the wall and adjusting until something sticks. I’ve started exploring split testing more, as it’s a great way to compare multiple approaches analytically to get real data on what works and what doesn’t.

Split testing involves testing multiple options and recording the data to see which option preforms the best.

Split Testing the HelloBar

The first thing you need is at least two HelloBars setup in your account. You should create new bars for the test so the HelloBar stats are fresh.

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