I came across StickyStreet.com through an article written by my amazing invoicing / time tracking web application. Sticky Street is a customer loyalty web application targeted towards small business. With Sticky Street your business can easily create, manage, and track your own custom client loyalty and gift card programs with or without plastic cards or additional equipment – anywhere you have Internet access.

It’s free to track up to 10 customers after which you move up to one of their very fair pay-as-you-go pricing plans. I was able to sign up and set up an account very quickly using their user friendly web interface. What’s interesting is you can be up and running in 30 mins for free using their web interface or set up a full blown private label rewards program complete with cards and scanners in a couple of weeks with very little investment.

Lot’s of interesting possibilities here:

• As a freelancer offer free hours to repeat clients
• As a small restaurant operator offer free meals / drinks or discounts to your repeat customers
• As in independent retail store offer discounts to return shoppers

The internet has once again leveled the playing field for the small business operator by taking a big idea and putting it in reach of any organization.